At 100% Pure, we truly love and respect animals. None of our formulas are ever tested on animals, all of our products are vegan (or vegetarian when we use cruelty-free honey) and we financially donate to many animal charities. As animal welfare advocates, we choose not to sell our products in China, where animal testing is required.
Some people may not realize that many makeup brushes are made from animal fur (such as sable, squirrel, mink, rabbit, dog) and that the animals are actually harmed in the process which is why we use only synthetic, antibacterial fibers. 100% Pure brushes are made of the highest quality of synthetic fibers, making the brushes soft, clean, durable, and longer lasting than animal fur brushes. This video (WARNING: graphic material) shows the suffering that animals endure while their fur is harvested.
Pepper and Penny were found on the streets, abandoned, dirty and scared. Someone alerted the 100% Pure team about these two dogs and brought them to us to care for them. Lydia brought the two dogs home and now Pepper and Penny are very safe and happy!