When I first discovered fruit pigments, it was completely by accident. One summer day, I was in my gorgeous garden that I love. I was out gathering blackberries to make my boyfriend a tart. While picking the berries, I noticed that my fingers were becoming stained from the fruit. It was then that a light bulb went off in my mind: THIS is how I was going to color my makeup! I got so excited about it because fruit is so healthy for us and naturally rich in color. I immediately filed patents and was on my way to creating the first cosmetic line colored only from plant pigments!
Just as a printer has four primary colors: cyan, magenta, yellow (and black, achieved when the first three colors are combined), I realized I could create my own color wheel from plant pigments. For instance, tomatoes, while being high in healthy lycopene, is also a great pigment of red. Blueberries contain anthocyanin which gives the berries their blue color. Think of when you go to one grocery store, and perhaps the oranges there have a yellow-hued skin. But when you go to the market down the street, their oranges’ skins are more of a reddish-orange. Using fruit and plant concentrations alone, I was able to come up with any color I wanted from nature’s vibrant palette.
Imagine skincare and makeup that is not only colored by nature, but contains all the vitamins and antioxidants prevalent in produce! It’s like wearing a healthy mask on your skin all day--one that imparts beautiful color, protects from environmental stressors like pollution and sun damage, and actually benefits the skin! Now, ten years later, I have perfected the plant pigmentation process. I can proudly proclaim that 100% PURE® is Better to Wear Than Not to Wear™. We are so good at our fruit pigments that we can and do compete with the best performing conventional, silicone-based brands.
Our mission is to educate you on the difference between healthy skincare and the toxic reality that is the rest of the beauty industry. Watch for my next blog to learn about the three ways cosmetics are colored...and what each method means for your skin.